In The Idea-Driven Organization, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services, are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

Drawing on their work with companies worldwide, they show what’s needed to put together a management team open to grassroots innovation; describing the strategies, policies, and practices that encourage – and those that discourage – employee ideas.

Discover exactly how high-performing idea processes work and how to design one customized for your organization – including advice for teaching people how to come up with new ideas. The best ideas may come from the bottom, but they have to be systematically solicited from the top.