About The Book

The Idea-Driven Organization: Unlocking The Power In Bottom Up Ideas
By Alan G. Robinson & Dean M. Schroeder

In The Idea-Driven Organization, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services, are in the best position to see where problems exist and what improvements and new offerings would have the most impact.

Drawing on their work with companies worldwide, they show what’s needed to put together a management team open to grassroots innovation; describing the strategies, policies, and practices that encourage – and those that discourage – employee ideas.

Discover exactly how high-performing idea processes work and how to design one customized for your organization – including advice for teaching people how to come up with new ideas. The best ideas may come from the bottom, but they have to be systematically solicited from the top.

Praise For The Idea Driven Organization
“ The Idea-Driven Organization is so reasonable that the magnitude of its change message is easy to miss. The richness of the examples from all over the world make it fun to read, and the authors convincingly demonstrate the power of incorporating front-line thinking into your organization. ”
Marshall Goldsmith
Author of the New York Times bestsellers Mojo and What Got You
“ As leaders, we need to create an environment that effectively draws employee ideas out and empowers implementation. The Idea-Driven Organization provides a practical map on how to get there. ”
Jeff Nagel | CEO of NBTY, Inc.
“ Robinson and Schroeder have written a manifesto that might very well spark a revolution. They show us how the ideas generated by the knowledge and creativity of front-line employees can help any organization, large or small, become more efficient, more productive, more innovative. I say let the revolution begin. ”
Stan Rosenberg | Massachusetts Senate Majority Leader
“ All outcomes measures are influenced by one critical factor: the number of employee ideas implemented by the front-line employees themselves. Alan Robinson and Dean Schroeder present research findings in many companies and industries that clearly confirm this but also explain how great leaders make it happen. ”
John Toussaint | Former CEO of ThedaCare
Author of On The Mend and Potent Medicine
“ The idea-driven organization is one that steadfastly listens to its people to ensure the organization remains safe, responsible, productive, and continuously improving. Robinson and Schroeder provide an insightful guide for leaders who are vested in engaging the minds of their front-line employees. ”
Kevin Crutchfield | Chairman & CEO of Alpha Natural Resources
“ No one has captured the rationale of how-tos for achieving business results through front-line involvement as elegantly and convincingly as Schroeder and Robinson have. Learning how to unleash the significant power of ideas is quite possibly the most important leadership skill needed today.  ”
Karen Martin | The Karen Martin Group
Author of The Outstanding Organization
“ The Idea-Driven Organization does not focus on some consultant-created magic formula but offers practical concepts for promoting employee ideas that you can read and implement on your own. This book is indispensable for any leader who wants to truly engage his or her employees. ”
Corey Rosen, PHD | Founder & Former Executive Director
National Center for Employee Ownership